Author: Eleonore Alin

In today’s post, I will discuss digital labour on social media. Digital labour refers to many forms of work and activities that are conveyed through digital platforms such as social media or search engines. Social media is such an important part of my life, and I think that I spend more than half of my…

In today’s post, we will discover how Artificial Intelligence (AI) reinforces stereotypes and biases through AI image generators. In her book, Algorithms of Oppression: How Search Engines Reinforce Racism, Safiya Noble argues that search engine algorithms such as Google play a crucial role in the general representation of women and minority groups, negative and positive. She…

In today’s post, I will talk about branded content through the Chinese short drama You Are My Sunshine created by the Chinese beauty brand KANS. This short drama was released in 2023 alongside four other short dramas as part of an advertising campaign for KANS. These dramas follow traditional romance plots with a focus on CEO…

A few weeks ago, as part of my studies, I came across the concept of ‘popular feminism’ in a reading. This theory made me think about an advertising campaign from the French car brand Renault for the Twingo, a small city car. Description and translation of the ad The first seconds of the ad begins…

In today’s post, I will discuss how the media industries are organised in France, my home country. In France, the media industries are organised around a small group of actors. The French state only owns about 1% of the French media. The rest is private and owned by billionaires such as Bernard Arnault or companies,…

Welcome to my blog, my name is Eleonore Alin, I am a French international student studying in London. I am currently pursuing a MA in Media and Communications at London College of Communication, UAL. Prior to this degree, I studied a BA International Relations & Politics at Queen Mary (QMUL).